Vliegwinkel.nl is one of the most well known websites for airline tickets in the Netherlands. The repositioning from flights-only to a full service online travel agent led to the redesign of the website as well as the refresh of the logo.
Refreshing the logo
The client’s request was to keep the red raising line in the logo since this was also part of the logo of their umbrella brand Airtrade. The shopping bag mark was added to emphasise the idea of shopping. A new stronger colour palette was selected as well as a new typeface, creating a fresh logo that fits its time.
Shopping for flights
The new website has a booking tool that is completely based on AJAX technology, allowing instant and smart feedback in a user friendly single screen interface.