A little history
This is me, Paul van Berkel, the rebel. I graduated in graphic design back in the 90s, specialising in branding and corporate identity.
Soon I discovered the world of online design and in 1997 I moved to my favourite city London, just when the whole internet boom took off. I even found my job at Rufus Leonard online. Something entirely novel for that time.
After four great years I decided to return to the Netherlands where I joined LostBoys, a world-renowned digital agency. In 2007 it was time to start my own studio DesignRebels.
Effective design in a complex world
In today's fast-paced and increasingly complex world, standing out and effectively communicating your message is more challenging than ever. This is where thoughtful design can significantly benefit your business – clear, effective design that truly makes an impact.
Working together
I believe the best way to get a great result is to work as a team, both with my clients and other specialists like web developers, copywriters and illustrators.
Over the years, I’ve had the pleasure of working with some very talented minds, creating a great network of specialists in the process.
I’m happy to collaborate directly with clients or with agencies – it keeps me on the ball.
Freelancing
I’m also available as a freelance designer. I’ve worked on projects for NS.nl and 9292.nl and for design agencies like Edenspiekermann, JungleMinds, Digitas and Info.nl.
What I can help you with
Your brand
• Company naming
• Branding and identity
• Logo design
• Design consultancy
• Style guide
Your website
• Web design
• UX/UI design
• UX writing
• Mobile design
• Product design
• Content design
• Design systems
Wanna know more?
Just get in touch. You can also find me on LinkedIn.