Sector
Public Transport
Services
Web design
UX / UI design
Product design
9292 is a platform offering comprehensive transportation information and journey planning services for public transport users in the Netherlands.
We have just launched the new website, a major project built entirely from scratch. With a new look & feel, travel planner, CMS, and content, everything has been revamped to enhance user experience.
Explore the new features on the website at 9292.nl.
Projects
Redesign website
From concept to final design
New website structure
We completely restructured the website to make it more intuitive for the users.
By reorganising the content and simplifying the navigation, we ensured that essential travel information could be accessed faster and with fewer clicks. This new structure provides a smoother, more user-friendly experience.
Fresh look & feel
We introduced a fresh design that meets user expectations and enhances usability and now aligns with the platform’s new brand identity.
As part of this update, we selected a new typeface better suited for online use, improving readability across devices.
Smarter ad integration
We optimised ad placements to balance revenue generation with user satisfaction.
By integrating ads more thoughtfully into the design, we ensured they remain visible without being intrusive, delivering value for advertisers while keeping the user experience seamless.
Future-ready CMS
We implemented Storyblok, a powerful and user-friendly headless CMS, to support the platform’s growth.
Storyblok makes it easy to update content across platforms, streamlining workflows for the teams.
This upgrade ensures consistent, high-quality content delivery while improving scalability for fast and reliable access to up-to-date travel information.
Redesign travel planner
The heart of the website
A fresh new tool
The travel planner is the website’s most-used feature, so we rebuilt it from the ground up. Our redesign gave it greater prominence, improved usability, and added new functionalities.
With a fresh look aligned to the platform’s new brand identity, the travel planner brings us closer to a seamless experience between the website and the app, making it more intuitive for travellers.
New feature: Interactive Map
The travel planner now includes an interactive map, letting users view their entire journey and zoom in on each leg for more control.
Powered by OpenStreetMap, the map offers flexibility and control over data. Future customisations will align it more closely with the 9292 look and feel.
Content design
Clear content, better experiences
Rationalising the content
We analysed the old website’s extensive content to determine what was truly needed for the new platform.
By cutting unnecessary information and creating fresh, relevant content, we ensured that users could find what they need quickly and without clutter.
Making it easy to read
We focused on making content scannable and user-friendly, knowing that people tend to skim online.
In-page navigation helps users understand the content of a page and navigate to the section they need to read.
Short paragraphs, clear headings, and bullet points were used to break up text, making it easy for users to absorb information at a glance.
New tool: Season Ticket Selector
To simplify choosing the right public transport season ticket, we created the ‘Season Ticket Selector'. An interactive tool that helps users find the best option based on their travel habits. It makes picking the perfect season ticket quick and easy.
Explore the Season Ticket Selector at 9292.nl.
